We partner with leaders who want a CMO, not an agency.
We work with leaders across schools, clinics and service businesses who want more than just a marketing agency. From Google Ads and email automation to SEO and lead follow-up, we build funnels that attract the right people and convert them into action.
Why Most Marketing Fails
And What’s Really Costing You Leads, Time and Growth
Most businesses run campaigns with no clear funnel or strategy
Leads come in but nobody follows them up
Branding looks inconsistent, outdated or off-message
Website traffic does not convert into bookings or calls
Marketing gets ignored because it feels like another job
No one owns the marketing so nothing actually gets done
We bring the strategy. Build the funnel. And make sure it gets done.
Marketing That’s Built For Leaders
We help you grow with clear strategy, simple systems and campaigns that perform.
What We Do to Grow Your Business
Lead Generation Campaigns
We run ads that bring in qualified leads. Not wasted clicks.
Meta and Google ads built specifically for your niche
Geo-targeted campaigns that hit the right postcodes
Drive enquiries, calls and bookings with real buyer intent
AI and Automation
We set up smart systems that capture leads and follow up fast
CRM tools that track every lead automatically
Personalised replies that look and feel human
Helps you respond instantly without adding admin
Reporting and Strategy
We show you what’s working and fix what’s not
Monthly performance reports with clear takeaways
Focused reviews to lift ROI
Fortnightly strategy calls to stay on track
Email Marketing
We turn cold leads into warm conversions
Nurture flows that convert over time
Great for booking school tours or clinic calls
Keeps your brand top of mind without lifting a finger
Website Optimisation
We make your site load fast and convert better
Clean design with fast performance
Clear buttons that guide people to enquire
SEO built in so locals can find you on Google
Social Media Strategy
We handle your organic content so you don’t have to
Posts that match your ads and messaging
Builds trust and familiarity with your audience
Keeps your feed active while you stay focused
Google Business and Local SEO
We make your brand look premium before you run ads
Fully optimised Google Business Profile
Location-based SEO content
Review strategy that builds trust and lifts rankings
Case Studies
See how SAL Marketing Group drives actual results that move the needle
Mr Bristow
Principal at Saint Paul's Primary School Karratha.
“Clear communication and real results”
"As a principal, I have worked with various marketing providers over the years. Most offer surface-level campaigns or one-off ideas that are hard to manage from our end. What Chris brings through SAL Marketing Group is completely different. It feels like having a CMO in your corner. He is strategic, clear, and always thinking ahead. Chris does not just focus on increasing enrolments. He looks at the full picture, how the school presents itself, how families engage and how we build trust through every touchpoint. He genuinely takes the time to understand the school. Within weeks, he was helping at the local markets, supporting our team at events and even assisting with recruitment messaging to attract the right staff. It sounds unusual, but it honestly feels like Chris sits on the school board. That is the level of care and commitment he brings.We saw strong results early on. Tour bookings increased, community engagement lifted and families were interacting with our content in a way we had not seen before. But what makes Chris different is that he keeps showing up. He checks in regularly, adapts based on feedback, and works like part of our internal team.If you are a school leader looking for more than just marketing, I would recommend working with SAL Marketing Group without hesitation. Chris is not here to run a campaign and disappear. He is here to grow your school the right way".
Results:
13 Enrolment Enquiries In 30 Days
24 Meta Leads With 10.23% CTR
46% Rise In Organic Post Engagement
Our Process Is Built for Busy Teams
We handle the strategy, setup, and optimisation so you stay focused on your work.
Strategy Call
We review your goals and map out the right funnel for your business.
Setup & Launch
We build and launch your campaigns with full tracking in place.
Optimise & Scale
We monitor weekly and scale what works.
Report & Review
You get monthly updates with clear insights and next steps.
Frequently Asked Questions
What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) is the total amount you spend to get one paying customer. That includes ads, software, and time. It tells you if your marketing is actually working.
What is Lifetime Value (LTV)?
LTV is the total revenue you expect to make from a customer over the time they stay with you. Higher LTV means more breathing room to spend on marketing.
What is Return on Ad Spend (ROAS)?
ROAS shows how much revenue you make for every dollar spent on ads. If you spend $100 and make $400, your ROAS is 4. Simple but important.
What is Cost Per Click (CPC)?
CPC is what you pay every time someone clicks your ad. It helps you track if your ad budget is being used efficiently.
Let’s Talk About Growing Your Business
No pressure. Just clear advice on what’s working and what needs fixing.
Sal Marketing Group© Copyright 2025.